AirPath is a hypothetical brand DNA that communicates lightness and aerodynamic efficiency, through conspicuous airflow management. Fluid, sculpted surfaces culminate in a front and rear graphic inspired by a bird’s wings. AirPath conveys confidence and empowerment through technology. As much attention was paid to the underbody for airflow, contributing to it’s .22 drag coefficient. AirPath began as a series of abstract speed forms exploring the channeling of air, culminating in a 3D virtual model that was tested and validated in CFD software.
